This project delivers a full end-to-end content strategy built on research, audience insight, structured messaging, and strategic planning; visualised through an A1 poster and a one-year Gantt-based content calendar.
1. A1 Poster
- Overview of the organisation
About the Client
Marjan Art Studio was established in 2017, specialising in realism and surrealism. The artist demonstrates her proficiency with oil paints and colored pencils.
- Content Audit
- SMART Content Strategy Objective/s with setting the suitable SMART KPIs to help achieve the overall objective/s
- Customer journey in detail at each stage (the customer’s unanswered questions, what type of content is appropriate/preferred by the customer) based on the Sales funnel
- Defining the Messaging Framework
More detail
- Delicacy
femininity
charming - Aesthetic
beautiful
artistic - Exclusivity
luxurious
exquisite
- Content Pillars
- Mock-Up
Content Mock-Up
Instagram Reels Mock-Up
Instagram Story Mock-Up
2. Content Calendar
In the form of a one-year Gantt chart and a one-week snapshot of it
Presented the content production calendar using a Gantt chart, outlining a one-year timeline from June 1, 2024, to June 1, 2025.
